Having success in an established industry can be quite challenging. It’s usually very hard to overtake those who already have established success. This however is exactly what EOS (Evolution of Smooth) has done. EOS has created a new product that has changed how people think about taking care of their lips. They have created massive success and look to continue to grow for many years to come.
Today EOS is a leader in its space. The group has become the second best-selling lip balm in the country beating out well known brands like Chapstick and Blistex. The company is worth more than 250 million dollars. Their success has singlehandedly driven growth in the oral care category, allowing room for them to continue to grow. On average EOS sells over 1 million units each week. With their speciality being in natural and organic products, EOS looks to projects to be worth more than $2 billion by 2020. See frenchtribune.com for more.
Lots of thought and planning went in to the creation of this brand. It’s founders-Jonathan Teller,Craig Dubitsky and Sanjiv Mehra,wanted to rethink the traditional tube. They wanted to make a product that was appealing to all senses. Furthermore they did not want this to be a female only product. Early focus was simply on getting the product into the public and having word spread by mouth. View this video.
Soon after their early success, EOS had a solid plan to market its products. They used social media to spread the word to perhaps their biggest audience- millennials. They used platforms like Facebook, Instagram and Youtube to get the word out. They allowed celebrities like Miley Cyrus and Britney Spears to make music videos with their products. Even Taylor Swift was a spokesperson reaching people in Asia . EOS had a great plan to spread the word about what they had created.
With so much room for growth, it is evident that EOS will be around for quite some time. Their ability to understand their customer and work in an innovative way is just further proof that they have what it takes to create longevity in the lip care space.
Get over here on https://www.youtube.com/watch?v=yRY7C3LEFeM.