Flavio Maluf Increases Revenue in Business through the Application of Innovative Technology

Eucatex group of companies was established in 1951. This was the first Brazilian company that initiated the use of eucalyptus for production. The company has been in operation for approximately more than six decades. Through the experience it has amassed for decades, Eucatex has initiated an admirable level of management that executes accessibility by providing building materials for clients. In Brazil, Eucatex group of companies is considered to be a leading innovative company that initiates the proper use of natural resources for production. For all products manufactured by the company, there has always been a high-level use of advanced technology for high-quality goods production. Since the company utilizes eucalyptus for production, it has been branded as an environment-friendly manufacturer. A rule to the mission statement of Eucatex indicates that for every tree the management cuts, it plants two trees as a symbol of environmental conversation.

 

Background

 

When Eucatex was established in 1951, Brazil had a few legislations concerning the utilization of trees to build businesses. Most companies, therefore, cut trees as a means of earning a source of income. While clients were not a part of the fiasco, Eucatex took it upon itself to ensure that the environment was safe for the society. Through that, the environment was safe for Brazilians. Eucatex extended its environment safety measures through actively participating in conservation campaigns. With the leadership of Flavio Maluf, the chief executive officer of the company, Eucatex has been considered the largest and best producer of insulation materials and liners. Currently, the company is regarded as a leading leadership provider through excellent management. Through the leadership structure, Eucatex is set to be the world’s best service and products provider.

 

Maluf’s Profile

 

Maluf is a successful business professional hailing from Brazil. He joined Eucatex in 1987 as a trade area manager. In 1996, he shifted to the industrial department. His charisma and determination in excelling contributed to his elevation to the presidency in 1997. Maluf has been a great company streamliner. He encourages the use of technology to develop business. From his entrepreneurial articles, it is evident that Maluf vouches for the benefits of using technology to generate profits.

 

 

 

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